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Nancy E. Schwartz

You're right on target, Jeff. But two steps are critical to having an organization-wide marketing department: 1) involving folks cross-functionally in marketingn planning, message development, etc. -- so they get it, get the value, plug in program expertise; and 2) training in what the key messages are, how/why to integrate them into everday work, what to look and listen for (and get back to the marketers--front-line staff hear it all), dealing with objections and more.

All best,

More in my article
4 Steps to Creating a Strong Nonprofit Brand at:

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