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As I was re-reading the Knight Foundation Magic of Music report last week as part of my entry and comments on Bill Harris' Facilitated Systems blog, I realized there were a few topics I wanted to address. Back in November,... [Read More]

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Nancy E. Schwartz

You're right on target, Jeff. But two steps are critical to having an organization-wide marketing department: 1) involving folks cross-functionally in marketingn planning, message development, etc. -- so they get it, get the value, plug in program expertise; and 2) training in what the key messages are, how/why to integrate them into everday work, what to look and listen for (and get back to the marketers--front-line staff hear it all), dealing with objections and more.

All best,
Nancy
www.GettingAttention.org

More in my article
4 Steps to Creating a Strong Nonprofit Brand at:
http://www.nancyschwartz.com/strong_nonprofit_brand.html

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