You're in a room full of people. They're all talking. Some of them are talking about you; of those, some are extolling your greatness, while others are slandering you. Any given statement -- positive or negative -- can suddenly spread across the room and be perceived as the truth by most of the people there.
That's the way it is. Blogs, online forums, message boards, wikis -- people are hanging around and chatting. The good news is, you can listen to everyboday. You just have to know how. A great place to satrt is this article at Marketing Pilgrim: Online Reputation Monitoring Beginners Guide.
A lot there to get you in on the conversations. Your chance not only to know what's being said, but to do something about it.
Thanks to The Bamboo Project Blog for the tip. See also How to join the blog conversation without even blogging.
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Excellent resources thanks! In addition to listening, I think commenting goes hand-in-hand. This is a great companion piece to the resources you mentioned
http://coolcatteacher.blogspot.com/2006/08/how-to-comment-like-king-or-queen.html
Posted by: Beth | 09 December 2006 at 17:10