Social Technologies, a consulting firm, recently developed a list of 12 values consumers are looking for in the technology they buy. press release with the information here.
The level of overlap with the nonprofit sector among these values is pretty amazing. Take a look:
- User creativity. Consumers increasingly want to create, augment, or influence design and content, and share these creations with their peers.
- Personalization. Consumers will increasingly look for products and services that align with their specific personal needs and preferences.
- Simplicity. Simplicity will have growing value for consumers confronted with information overload, time stress, and technological complexity.
- Assistance. As consumers are bombarded with more tasks, choices, and information, and as demographic changes such as aging reshape consumer markets, they are looking to assistive technologies for help.
- Appropriateness.
- Convenience. Already well-established in mature markets, demand for convenience will rise . . .
- Connectedness. Connectedness gives consumers what they want, when they want it, and will grow exponentially . . .
- Efficiency.
- Intelligence. Intelligence will be enabled by innovations that increasingly shift information and decision-making burdens from the user to the device or service.
- Protection. Protection will be sought by consumers in a world that feels increasingly insecure.
- Health. Consumers will look to technological products and services to maintain and, increasingly, improve their health and wellness.
- Sustainability. Consumers will increasingly look for products and services that embrace sustainability . . .
If you can fulfill some or all of these needs, you'll have a successful nonprofit brand. See what you can do.
Thanks to the Logic+Emotion blog for the tip. And that's also where you can download a handy PDF chart of the 12 values that you can post as a reminder.
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