The level of overlap with the nonprofit sector among these values is pretty amazing. Take a look:
- User creativity. Consumers increasingly want to create, augment, or influence design and content, and share these creations with their peers.
- Personalization. Consumers will increasingly look for products and services that align with their specific personal needs and preferences.
- Simplicity. Simplicity will have growing value for consumers confronted with information overload, time stress, and technological complexity.
- Assistance. As consumers are bombarded with more tasks, choices, and information, and as demographic changes such as aging reshape consumer markets, they are looking to assistive technologies for help.
- Convenience. Already well-established in mature markets, demand for convenience will rise . . .
- Connectedness. Connectedness gives consumers what they want, when they want it, and will grow exponentially . . .
- Intelligence. Intelligence will be enabled by innovations that increasingly shift information and decision-making burdens from the user to the device or service.
- Protection. Protection will be sought by consumers in a world that feels increasingly insecure.
- Health. Consumers will look to technological products and services to maintain and, increasingly, improve their health and wellness.
- Sustainability. Consumers will increasingly look for products and services that embrace sustainability . . .
If you can fulfill some or all of these needs, you'll have a successful nonprofit brand. See what you can do.
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