Can you overdo recognition of a donor? I don't think so. There's a donor acquisition kit out there that tries. It's from the Southern Poverty Law Center's National Campaign for Tolerance. I've seen it several times over a couple of years, so it's probably doing well in the mail.
Here's what it has:
- 12.5 x 8.5" closed-face carrier envelope that includes a large personalized message:
Authorization to honor
Mr. Jeff Brooks
on the Wall of Tolerance
- Personalized 4-page letter.
- Brochure about the Wall of Tolerance that includes my name among others on a "wall."
- Sheet of address labels.
- Personalized reply device and BRE.
- A wonderful little certificate that says I'm the kind of person who deserves to be on the Wall of Tolerance.
Only two things about this package give me pause:
- It includes address labels. Typically an average-gift suppressant. Address labels are an old-fundraising tactic that generate obligation giving, not cause giving. I hope SPLC will test the package without the labels and see what happens.
- Okay, only a writer would care about this, but Wall of Tolerance? Wall? Shouldn't it be a gate or a door?
Nevertheless, this is a donor-centered package. It merits the Donor Power Seal of Approval.