If you treat donors well, you'll get better fundraising results. Right? Duh.
Well, it must be a bit tougher to grasp than "duh," because hardly anyone in the nonprofit world is doing it.
Don't miss this great post on the Creating Passionate Users Blog: Why "duh"... isn't. When it comes to doing the right thing, the answer is usually pretty obvious. But not everyone gets around to doing it:
Eating healthy is a "duh." Exercising five times a week is a "duh." Saving money is a "duh." Keeping our kids off TV is a "duh." Flossing is definitely "duh." Managing stress is a "duh." Greeting your significant other and kids with a smile and full attention is a "duh." Empowering our employees is a "duh." Changing the oil is a "duh." Being on time is a "duh." . . . There's a big difference between saying, "Eat an apple a day" and actually eating the apple.
It's more than knowing. It's more than going to an inspiring session at a conference and nodding your head. It's more than reading a good blog.
You already have 90% of the information you need to be a truly Donor Powered organization -- and radically improve your fundraising results. So go out there and do it!
Technorati Tags: fundraising, marketing revolution
Comments