This is just depressing. A recent article in Direct Magazine revealed some Not-So-Obvious Words Trigger Spam Filters. Turns out the words that can get your email routed into the spam file aren't all body parts and prescriptions medications. They include:
It's hard to imagine how some of those words are spam triggers. But they are. And it's likely to get worse before it gets better. If you're sending mass emails, you need to make sure it's being screened for inadvertent spam triggers.
But more important, make sure your email is spot-on relevant. Because when it's not, it will be perceived as spam.
There's a lot of email being sent by nonprofits that follows the rules, that's not spam -- but might as well be, because it's so out-of-the-blue and so little focused on donors. If your emails are littered with in-house jargon, if you're trying to "educate" your donors, if your messages are more about you than they are about the people you're emailing, you are part of the spam problem. You are filling up in-boxes with unwanted trash. And that's helping create the demand for ever-stricter spam filtering.
So do yourself (and the entire internet) a favor. Focus on donors. Be relevant.