Do you have what it takes to communicate with the New Donor? The Logic+Emotion Blog takes an interesting look at the kind of mind it will take:
With consumer behavior evolving toward a more empowered status -- the definition of creativity has shifted from one-dimensional skills to a four-dimensional type of creativity that blends logical thinking with creative problem solving. Individuals possessing this "New Creative Mindset" blend Analytical, Expressive, Curious and Sensual qualities into their thinking process. The result is a holistic approach to creativity ....
Download the nifty PDF of the New Creative Mind here.
It's never been easy to put yourself in your donors' shoes and motivate behavior. And it's just getting harder as consumers (donors) grow more demanding, more skeptical, more media-savvy, and more hungry for relevance.
Better get to work!