Just don't call it blogging

Wondering if you should launch a blog? Here's some great advice from John Jantsch at the Duct Tape Marketing blog: I'm Just Going To Stop Using The "B" Word. His main point: When he says "blog," people in marketing shut down their brains. They don't want to hear about such flaky tactics. So he's vowed not to use the word blog, but to recommend on online strategy that:

• Will bring you a substantial increase in search engine traffic.
  
• Will greatly enhance your ability to communicate with your market.
  
• Will increase your odds of being interviewed by the media.
  
• Will allow you (or someone you designate) to instantly post news updates to your web site.
  
• Will guarantee that your web site has fresh reasons for people to come back.
  
• Will allow you to be seen as a thought leader in your industry.
  

Yes, a blog can do those things. If it's good. But if you want to get it past the gate-keepers, don't call it a blog.

I posted recently on why (and why not) a nonprofit should blog here: Should your nonprofit blog?. And here's another from Have Fun • Do Good blog called 10 Ways Nonprofits Can Use Blogs.

Technorati Tags: blogging, nptech, fundraising