Here's a fine post in the Creating Passionate Users Blog (software-oriented): Death by risk-aversion.
Risk-aversion is the single biggest innovation killer. . . . . if you're not doing something that someone hates, it's probably mediocre.
Attention nonprofit organizations: There's a good chance you are saddled by fear, and fear is making you far less effective!
If your decisions are controlled by fear, hemmed in by the thought that someone might hate you -- seek change! This menality is hobbling your mission ... making you fail ... crushing your marketing and fundraising ... throttling innovation.
Be bold. Cast aside fear. It's the only way!