Maybe you should be attracting enemies

Nonprofits tend to walk on eggshells, deathly afraid at all times of offending someone. A couple of complaints come in, and they go into defensive mode. Just the idea that someone out there could be offended scuttles more innovation than anything but complacency.

Bad idea, says Rick Nobles on MarketingProfs.com in Congratulations -- Someone Hates Your Brand!:

A brand trying to appeal to everyone isn't a brand at all, just a watered-down commodity. And a commodity never attracts a raving fan -- it attracts indifference. In a crowded marketplace, indifference will kill you.... Maybe in your next brainstorming meeting, don't ask how can you appeal to X. Ask how you can annoy the hell out of Y.

In fact, indifference is killing nonprofits even as we speak! It's a bland, bland, bland, bland world. That's not what people want. So jettison fear. Take a stand. Be who you are. And make some enemies!