« We have (had) friends in high places | Main | Make it all readable! »

Comments

Marc A. Pitman

Hi Jeff,

I'm a bit slow on the uptake of this one...more than 2 years slow!

I agree the product is key.

But I do believe there things we can do to help create evangelists.

There are 100,000's of nonprofits doing excellent work. But "just hoping" donors will evangelize is almost as effective as hoping they'll make a donation without being asked.

Even many for-profit companies with great products nurture and grow their evangelists. (I just added "many" because I remembered how inept Tivo was at handling their evangelists!)

So, while nonprofits had better be doing their mission exceptionally well, helping create evangelists isn't necessarily a bad idea!

(Full disclosure: I have a training program called Creating Donor Evangelists.)

The comments to this entry are closed.

What is this blog all about?

If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

About the Blogger

DonorPower Blog is penned by Merkle's Power Blogging Team, led by Greg Fox, our senior vice president of strategy. Working with Greg is a police line-up of guest "artists", fundraising pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog, and any of our regular contributors, at
donorpowerblog [at] merkleinc [dot] com. See this blog's policies.


A great partner for the nonprofit that wants to get donor-powered and grow revenue like crazy!
Subscribe by e-mail

Enter your email address:

Delivered by FeedBurner


AddThis Feed Button

Add to Technorati Favorites