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Marc A. Pitman

Hi Jeff,

I'm a bit slow on the uptake of this one...more than 2 years slow!

I agree the product is key.

But I do believe there things we can do to help create evangelists.

There are 100,000's of nonprofits doing excellent work. But "just hoping" donors will evangelize is almost as effective as hoping they'll make a donation without being asked.

Even many for-profit companies with great products nurture and grow their evangelists. (I just added "many" because I remembered how inept Tivo was at handling their evangelists!)

So, while nonprofits had better be doing their mission exceptionally well, helping create evangelists isn't necessarily a bad idea!

(Full disclosure: I have a training program called Creating Donor Evangelists.)

The comments to this entry are closed.

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