Very valuable article in the Washington Post titled Some Disasters Compel Us to Give. Here are things that influence donor response:
- "Natural" disasters beat manmade disasters.
- Sudden disasters beat slow-moving crises.
- TV counts.
- Drama counts.
- Timing counts.
- Personal experience helps.
- Simple beats complex.
- Disaster giving doesn't supplant donations to other causes.
These are the sometimes-painful truths about what drives donor response to disasters.
If disaster fundraising plays any part in what you do, read this article. Put this list on your wall.