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We need more ideas, fewer opinions

Visit this post:One Idea Forward, Two Opinions Back on a great blog called Casual Fridays. It's about the difference between ideas and opinions.

This isn't strictly a fundraising issue, but I've noticed in my long association with nonprofits that opinions tend to rule -- to crush ideas, to stymie innovation, to slow progress. This isn't unique to nonprofits, of course, but opinion, group-think, caution, and fear are extraordinarily powerful in our sector.

Here are some of the differences between the two:


Ideas

Opinions

Give people purpose

Try to validate or invalidate purpose

Inspire

Conspire

Create

Critique

Can change the world

Can shrink your world

Reproduce

Conclude

Encourage

Incite

Persuade

Stall

Challenge the status quo

Challenge anything that challenges the status quo

Provoke opinion

Prevent ideas

Are a step forward

Are steps back

See what you can do to get these two forces into proper balance with each other. With a new era of fundraising and a new generation of donors bearing down on us, we need ideas!

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

Jeff Brooks, creative director at Merkle, has been serving the nonprofit community for nearly 20 years. He wants to be a curmudgeon when he grows up, and considers blogging great training. You can reach him at
<jbrooks [at] merkleinc [dot] com.More
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