The things we do to protect donor privacy should be promoted as donor benefits. Because that's what they are. Have real writers write them. Trumpet them. Label the page something more exciting, like: What we do do protect your privacy.
The other side is to make sure you're actually protecting privacy with real rigor. A recent article in FundRaisingSuccessMag.com takes a look at what nonprofits ought to be doing to protect donor privacy:
- Background checks. Any individuals in the organization who have access to personal and financial data should have background checks done on them.
- Training. . . . staff members should receive training in privacy and security protection, and they should also sign a confidentiality clause. . . .
- Computer assistance. Work with computer-security professionals to make sure that any interface you build into your Web site is secure and your online payment system is water tight. . . .
Not easy. But necessary.