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Donor Power Day: five days to go

Five days from today, the old era of fundraising will (symbolically) come to an end. January 1, we'll celebrate Donor Power Day, when the first of the Boomers turn 60, thereby entering their prime years as donors. And just as they've changed everything they've touched as they've crowded through life's stages, they will transform fundraising.

Every day during 2006, 7,918 people turn 60. Among those turning 60 this first year: George W. Bush, Bill Clinton, Cher, Donald Trump, and Dolly Parton.

In 1947, the portion of adults 25 and older who had a high school diploma or higher was 33%. Today it's 85%. There are 78.2 million Boomers living today, 50.8% of them women. In 2030, there will be 57.8 million of them surviving, 54.9% of them women.

These and other facts about the Boomer generation available here from the US Census Bureau.

Get ready for change. If you handle it right, it will be great!

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If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

Jeff Brooks, creative director at Merkle, has been serving the nonprofit community for nearly 20 years. He wants to be a curmudgeon when he grows up, and considers blogging great training. You can reach him at
<jbrooks [at] merkleinc [dot] com.More
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