« Web design mistakes can crush donor involvement | Main | How headlines power newsletter success »



I'm always suspicious when people throw out blanket statements. As you said, focus groups can be very effective for some things - learning people's preferences, gauging gut reactions and interests, etc. But much of it has to do with how well the focus groups are designed, how skilled the facilitator is, how well-screened the subjects, etc. Asking someone to respond to a direct mail email while sitting around a table is just stupid. It's not the right kind of question to ask. But asking them how they feel and think about a particular concept or message can be very useful.

But i'm curious about the cheap and fast online research tools you mentioned. What are they?



Here's a working link to our survey.


Speaking on online research, we're looking for some help from nonprofits, and we could use your help.

A team of students at Harvard Business School is working on a research project on technology use among nonprofits, specifically with regard to how nonprofits keep track of donors and donations.

If you are a current employee or a consultant employed by a U.S. non-profit entity whose budget is financed through donations, we would really like your help!

We have built a quick eleven-question survey to find out how your organization tracks its donors and their donations to you. The survey will only take 3-5 minutes to complete.


Your input will be used to evaluate the opportunity for a new affordable enterprise-strength donor management tool. If you are interested in learning more about this tool, we’ve provided an optional space at the end of the survey for you to let us know how to contact you when the solution becomes available.

Thanks for your time and assistance. We really appreciate your help.

Tom Sly – [email protected]
Jeff Bohl – [email protected]
Harvard Business School
MBA Class of 2006

The comments to this entry are closed.

What is this blog all about?

If you're serious about raising money from donors, you need to get serious about donors. More than ever before, donors are insisting that you share power with them, not treating them like passive ATMs. This blog is about the ways you can do that -- and the rewards that await you and your donors when you do.

About the Blogger

DonorPower Blog is penned by Merkle's Power Blogging Team, led by Greg Fox, our senior vice president of strategy. Working with Greg is a police line-up of guest "artists", fundraising pros all, who like to pose as blogatorialists when the sun goes down. You can reach this blog, and any of our regular contributors, at
donorpowerblog [at] merkleinc [dot] com. See this blog's policies.

A great partner for the nonprofit that wants to get donor-powered and grow revenue like crazy!
Subscribe by e-mail

Enter your email address:

Delivered by FeedBurner

AddThis Feed Button

Add to Technorati Favorites