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KLC

I'm always suspicious when people throw out blanket statements. As you said, focus groups can be very effective for some things - learning people's preferences, gauging gut reactions and interests, etc. But much of it has to do with how well the focus groups are designed, how skilled the facilitator is, how well-screened the subjects, etc. Asking someone to respond to a direct mail email while sitting around a table is just stupid. It's not the right kind of question to ask. But asking them how they feel and think about a particular concept or message can be very useful.

But i'm curious about the cheap and fast online research tools you mentioned. What are they?

thanks,
K.

TJSly - HBS

Here's a working link to our survey.

TJSly - HBS

Speaking on online research, we're looking for some help from nonprofits, and we could use your help.

A team of students at Harvard Business School is working on a research project on technology use among nonprofits, specifically with regard to how nonprofits keep track of donors and donations.

If you are a current employee or a consultant employed by a U.S. non-profit entity whose budget is financed through donations, we would really like your help!

We have built a quick eleven-question survey to find out how your organization tracks its donors and their donations to you. The survey will only take 3-5 minutes to complete.

http://poll.hbs.edu/poll/open/pollTakerOpen.jsp?poll=111545

Your input will be used to evaluate the opportunity for a new affordable enterprise-strength donor management tool. If you are interested in learning more about this tool, we’ve provided an optional space at the end of the survey for you to let us know how to contact you when the solution becomes available.

Thanks for your time and assistance. We really appreciate your help.

Tom Sly – tjs@mba2006.hbs.edu
Jeff Bohl – jdb@mba2006.hbs.edu
Harvard Business School
MBA Class of 2006

The comments to this entry are closed.

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