Boomers have grown up with money-back guarantees. They're everywhere, and they're increasingly gutsy. But it hasn't hit fundraising.
He defines an astonishing guarantee as "one that makes you nervous -- and that's the point .... a guarantee that nobody in your industry would even consider..." -- a paradigm-busting move that changes the ground rules.
In the nonprofit world, an astonishing guarantee would be the old-fashioned, straightforward money-back guarantee.
Imagine telling your donors this:
If at any time you are not satisfied that your gift is making a difference, contact us and we will refund it in full for you to use as you see fit.
Think about it. You already have this guarantee. If a donor called you and said she had second thoughts about her donation and would like it refunded, you'd comply with her wishes. Right? (I sure hope so!)
Who will be the first nonprofit to make this astonishing guarantee? If someone is already doing it, let me know -- you deserve a Donor Power medal!